Many people missed out on having a ‘proper dance’ when they were younger (Image: Getty)
Nearly a third of over-45s claim they’ve never let their hair down and had a “proper dance” – despite growing up in the decade synonymous with rave culture and dance music.
A study of 2,000 adults found 29% of those aged 45 and over say they’ve never truly lost themselves in music – a higher proportion than among younger age groups. Among those who have, 31% admitted it had been at least five years since they last did so, while 6% said it was at least a decade ago.
A lack of opportunity was one of the main reasons cited by over-45s (16%), while 30% said there aren’t enough places “for people like them” where they feel comfortable letting go.
The research was commissioned by Kellogg’s, which has partnered with DJs Zoe Ball and Jo Whiley to launch an over-50s rave – taking place at breakfast time.
Zoe Ball said: “Honestly, a good tune and a little dance can sort you right out. The idea of getting up, seeing friendly faces, hearing some great music and grabbing some breakfast is such a lovely way to start the day properly.
“As life changes, it’s more important than ever to make time for things that lift your spirits and get you moving.”
DJs Jo Whiley and Zoe Ball are hosting a morning rave with Kellogg’s (Image: Kellogg’s)
Despite coming of age in the 90s, over-45s were more likely than younger adults to say they have never had a “proper” dance. The figure was 17% among 25–34-year-olds and 22% among 25–44-year-olds.
Men (30%) were also more likely than women (21%) to say they’ve missed out on a good groove on the dancefloor.
Among the reasons older people gave for holding back were feeling self-conscious or worried about being judged (10%) and physical limitations (14%). But one in 10 (11%) said they simply feel “too old”.
Despite the reluctance, 37% of all adults polled said dancing sparks feelings of joy, while 23% associate it with freedom. More than one in 10 also said it makes them feel nostalgic.
It also emerged that for 36% of adults, improved health was the biggest motivator for moving more, followed by doing activities with a friend or partner (24%) and wanting more joy and energy (23%).
The free Club Breakfast event takes place at 9am on Saturday 18th April, and aims to break down the barriers and offer a space for those aged 50+ to lose themselves in the music.
Helen Potter, from Kellogg’s, said: “Who says raving has to happen at midnight? We know that small daily habits can make a big difference to how people feel.
“Starting the day with a balanced breakfast and a bit of movement can be all that’s needed, and Club Breakfast is our way of celebrating that simple idea.
“It’s about showing that mornings can be joyful, social and energising at any age.”
