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At first glance, 25-year-old influencer Alix Earle’s new acne skincare brand doesn’t exactly seem like it was made for me. I’m 41, with dry, sensitive skin and the occasional hormonal breakout. But I’ve been watching Earle’s TikTok content since her University of Miami days, when she was partying and sleeping in her makeup. I followed along as she struggled to get her acne under control, taking the beauty filter off to show followers her real skin—and even crying in frustration. I feel like I know her and her struggles, so I jumped at the chance to try her line.
I’ve been writing about beauty for more than 15 years, so I’m just as cynical as many people on the internet (probably more) about celebrity and influencer beauty brands. It can be exhausting to see famous people launch companies that seem to have little to do with them. This one, though, makes sense. Earle has publicly struggled with her skin and has done the kind of real-world testing that gives her credibility here.
Read more at The Daily Beast.
