Beauty enthusiasts are constantly searching for makeup products that are straightforward to apply and serve multiple purposes. It’s for this reason many makeup fans are gravitating towards e.l.f. Cosmetics and its versatile products. Renowned for its budget-friendly yet premium-quality staples, the brand is also currently offering a full-sized gift alongside free delivery when customers spend £30 or more using the code TREAT at checkout.
One of the brand’s most coveted products is the Halo Glow Blush Beauty Wand, priced at £10 each. Available in an array of shades, they feature a cushion-tip applicator, and a liquid, buildable formula that ‘effortlessly blends into skin’.
The wands are enriched with ‘skin-loving 2% squalane’, providing additional skincare benefits which ensure a glow. They are available in six colours altogether, including two newer shades: Candlelit, Rosé You Slay, Magic Hour, Berry Radiant, Pink-Me-Up and You Go Cocoa.
The beauty wands are said to add ‘instant luminosity and dimension to your complexion’, and can be applied to the apples and high points of the cheeks. They can equally be used for facial contouring, rendering them multi-functional.
Also worth noting are the Sheer For It Blush Tints from e.l.f. Cosmetics, available at £6 each. These come in a range of shades and are described as buildable, multi-use blush tints with a ‘hydrating watery texture’ that delivers a sheer yet long-lasting stain.
Another much-loved product from the brand is its Power Grip Primer, £11, which is said to help achieve long-lasting makeup. It’s a gel-based, hydrating face primer that smooths skin while gripping onto makeup, reports the Mirror.
For those who love a blush, but don’t find the e.l.f. Cosmetics formula quite right, shoppers could opt for these Gorgeous Glow Sticks from Boots, priced at £4.99 each. Available in a wide range of shades, these multi-use, blendable makeup sticks are said to offer a quick and effortless way to highlight, blush and contour the face in a single swipe.
Over at Charlotte Tilbury, the Unreal Blush Healthy Glow Stick is another option and is available in various shades for £32 each. These skincare-infused blush sticks are described as being ‘speedy, easy (and) long-lasting’.
Although for £10, the Halo Glow Blush Beauty Wand from e.l.f. Cosmetics has impressed makeup buffs, with one hailing it as one of their ‘favourite’ products.
They remarked: “Just bought and is now in my top 10 fav products! So pigmented and precise, and leaves the most beautiful glow after. Definitely try it out but run don’t walk!”
A second added: “Literally the best blush I’ve ever used!! Such a beautiful colour and very smooth!” While a third noted: “Love it, looks great on my skin tone and I underpaint with my make up and it looks so beautiful! Definitely a must have for me.”
A handful of customers did raise concerns with the applicator, with one commenting: “I’m not the hugest fan of these puff type applicators. However the product itself is pretty and a good quantity in there.”
On the whole, however, the vast majority were delighted with their purchase, as one satisfied customer put it: “This stuff is super easy to apply and you just rub it in with your finger! It’s beautiful and even and is the perfect colour and shimmer!”
Someone else echoed the praise and said: “Omg I absolutely fell in love with this product it is so beautiful on it gives you such a silky glowy natural look.”
Alongside its product range, e.l.f. Cosmetics has launched a new fun YouTube video entitled Vanity Vandals, which is a short film styled as a true-crime documentary. It’s styled to be investigating what the brand describes as a ‘new phenomenon known as Vanity Vandalism’ — cases in which bathroom vanities spiral into chaos, obsession, and excess, owing to there being ‘too many irresistible makeup options’ on offer.
